Price: $11.00
Item # prs2035
Proraso Shaving
Cream
Even if you don’t know the history behind Proraso Shaving
Cream, the minute you pull the old-school green metal tube from the mate paper
box, you will be instantly transported to a time when “The Barbershop” was a
place for men to congregate and “shoot the breeze.”
Ludovico Martelli and
his son Piero started the Proraso brand in 1948 in Florence, Italy, and for the
past six decades Proraso Shaving Cream has been the lubricant of choice for
millions of Italian Gentlemen and thousands of Italian Master Barbers. How can
all these Italian men be wrong?
Although Proraso Shaving Cream wasn’t the
first product introduced under the legendary Proraso brand (the first was the
Pre & Post cream), Proraso Shaving Cream in the green metal tube is their
most popular product; according to my sources, which I believe to be reliable,
Proraso Shaving Cream is also the best-selling shaving cream in Italy.
I believe the reason for Proraso’s success lies in the formula. A glycerin based
cream, enhanced with oils of coconut, eucalyptus and menthol, Proraso Shaving
Cream instantly provides an invigorating cooling sensation that both soothes and
protects your skin and will really “wake you up” in the morning.
Proraso Shaving Cream is a versatile formula that can either be used
with a classic shaving brush or can simply be applied with your finger-tips.
150ml metal tube.
Made in Florence, Italy.
Rubinovs LLC. Copyright 2015